Launching at retail this week, Alicia Keys‘s new Reebok Classics’ global campaign features a number of limited edition kicks inspired by her music and her hometown of New York City.
In her collaboration with Reebok, Keys is launching her own signature collection for Fall/Winter which includes new takes on the Freestyle Hi (also known as the “5411″), Freestyle Double Bubble, Classic Nylon Slim and Princess sneakers. Alicia worked with Reebok’s product design teams on every aspect of the collection, from picking her favorite Classics silhouettes to selecting materials and colorways.
Reebok will premiere a new Classics campaign starring Alicia on Thursday during the 2012 MTV Video Music Awards. Directed by Samuel Bayer, the TV commercial showcases Keys’ soul-searching journey to the top against the world’s greatest canvas—New York City.